It was a beautiful journey bringing Mother Nature’s Recipes’ visual identity and story to a place of understanding and bonding through various elements of botanicals, experience and womanhood. With the packaging and visual identity of Mother Nature’s Recipes, we want to transport the drinker to a serene, blissful and refreshing oasis, characterised by a variant of health benefits for each tea. A time for self, for all women.
How did we approach the packaging/artwork?
Working with the brand’s founder Kheyla gave us great insight into the heart of her product and the community she wishes to build through it. While getting immersed in the world of the brand and the world of tea, healthy ingredients and womanhood this led us to compile routes to explore.
Each route included visual elements of hand-crafted botanicals, cultivating in the route inspired by The Garden of Eden. With each ingredient of each tea playing a vital role, we brought this into the packaging by harmonising a balance of all components represented with various mediums.
Throughout this process, we enjoyed engaging in beautiful homespun experimentations of drawing, painting and illustrating. Collaborating with Elisebetta Giordana, the process of creating visuals included detailed pen drawings, moving on to eclectic palettes of watercolour paintings, often painting elements separately and bringing them together digitally, constantly curating a garden of images.
How did we come up with and create the wordmark?
The wordmark was developed by Elisabetta Giordana, whose initial sketches subtly but beautifully exemplified the contours of plant life and ingredients that the beautiful tea brand contains and promotes. To give the wordmark the middlepost positioning came with integrating various contours, subtly representing the plant life and ingredients which surround it on each packaging SKU.
In centring the wordmark allowing gentle physical connections between it through its unique, flourishing curvatures, and the foliage which surrounds it, is an indication of the connection between Mother Nature, ingredients and the consumer.
