The reasoning behind our rebrand was we needed a new structure and positioning. We needed to hone in on our strengths and move away from the classic agency approach.
Brand Identity and Vision
Our new identity embodies a new rich and authentic feel. We’ve paid close attention to how we would like to position ourselves in our field, but we’ve also paid attention to our own strengths. People don’t only just buy into brands or businesses, people warm to people, so it was important our new identity and messaging infused ‘authenticity’.
Our inspiration for our new identity stems from the story of Bezalel and Ohaliab in Exodus. Bezalel, the divinely charged chief craftsman of the Tabernacle, was also assisted by Ohaliab. Bezalel was known for his fine craftsmanship and skill in various artistic endeavours. Many centuries later, his work still remains standing till this day.
“We craft meaningful stories, built to last”
Our iconography is a series of hand drawn etching, taking parts and elements of the Ark of the Covenant in the book of Exodus:
Looking Ahead
Our rebrand doesn’t just stop at our visual identity, but the talent we bring into the team and the brands we interact with.
