Llegar
Bold fragrances that are impossible to ignore
Bold fragrances that are impossible to ignore
Primarily driven by the rising demand for soy candles. Llegar wanted to operate in the D2C space and work primarily in the gifting sector before branching out into retail. We know there is a demand for home fragrance products, but how do you compete against the staple brands in the gifting sector?
The approach was to make connections with the time of year with each fragrance, giving the consumers an essence of aura and ambience.
For a relatively saturated category, our team wanted to create a narrative that was centred around ‘presence’ and ‘ambience’, adapting each candle scent to a particular season and time of day. Incorporating bold illustrations for product appeal.