Mother Nature's Recipes
Lovingly blended. Brewed together.
Lovingly blended. Brewed together.
Mother Nature’s Recipes approached the studio with concerns about its positioning in its category. Whilst infertility, pregnancy and postpartum can be a lonely period for women, the brand aims to create a voice around these issues. However, with low brand awareness, the brand needs to redefine its offerings and brand impact through its identity, messaging and pack.
Our team took on the challenge of rebuilding the brand from its foundations upwards, but first we assessed the current product formats (loose leaf tea) to see how they would meet the needs of their consumers and retail, so we introduced a tea bag range for time-saving and ease, whilst incorporating sustainable packaging materials. We needed to connect with all special journeys of motherhood, from pre to postnatal, so we wanted to convey the message of ‘support’ and 'togetherness', by encouraging mothers to make time for themselves, whilst sharing similar but unspoken experiences with one another.
Our design team created a packaging design that was derived from the concept of ‘Moment for self’, exploring ways of what self-care looks like to many of us. Influenced by the beautiful Garden of Eden, our team took inspiration from a scenic open garden and made connections back to the tea ingredients.
We reworked the messaging on the packaging to give an essence of warmth to the brand’s audience - simultaneously we created a visual and verbal identity that works with the chosen concept. We delivered the final identity, packaging design for six varieties, incorporating sustainability and diversity, equality and inclusion ideas. The full design package of assets extended to brand guidelines, icon library, brand illustrations, presentation design, printed collateral, and digital and OOH advertising.
The agency’s commitment to gaining a deeper insight into the brand and the foundations of its origins has been continually highlighted throughout the details in the work, but also in communications. They have carefully crafted ideas and strategy around how the rebrand should be carried out in line with the newly founded pillars which they helped to implement.