Suya! Suya!
Reimagining the London scene through music, chit-chat and eat
Reimagining the London scene through music, chit-chat and eat
Suya! Suya! is London's newest food spot based on the cuisine of West Africa. Providing a space for live DJ's, chat and chill and EAT! The challenge we were given was to not only create a disruptive brand but to create an unconventional and distinctive brand that diverges away from the 'stereotype', 'traditional methods" and the 'normal'.
Our approach was centred around creating a calm and fun atmosphere whilst simultaneously highlighting their main product suya throughout every stage of the design process.
Our team had a flexible approach throughout the design process, encouraging diversity through the brand illustrations by opening the brand to new audiences. So, we wanted to move away from the stereotypical cliches of 'aztec' and 'patterns' often connected with Africa, and instead glorified the style of graphics used across different types of music vinyl covers of Nigerian music artists' more, in particular, Fela Kuti.