Friandiz
An artisan's carefully put together recipe, using natural ingredients
An artisan's carefully put together recipe, using natural ingredients
Friandiz approached our studio expressing their interest in expanding their audiences, by wanting to extend their offering by bringing out plant-based options for their custard-like mousse desserts. Friandiz wanted to bring in a new dessert that is naturally guilt-free with natural ingredients. They wanted to reposition the brand by focusing on ways to entice new audiences into alternative sweet desserts. This included changing the entire packaging to jars instead of the plastic tubs the brand was initially using.
Whilst discovering the existence of Friandiz and tasting their well-blended crème légère range, we wanted to resurrect a brand that demonstrates love and care - 'An artisan's carefully put together recipe', became the defining personality of the brand.
Ingredients placement and carefully picked colour palette helped resurrected the brand's existence and product quality.
I worked with the team during the pandemic and despite all the adjustments, the communication between the agency and I was great! I was very satisfied with the work completed for Friandiz and had referred them to my network of foodtrepreneurs.